FLORALPUNK
FOUNDER & CREATIVE DIRECTOR
At 21, I founded Floralpunk as a passion project — a creative outlet born from my love for fashion and storytelling. As Founder, CEO, and Creative Director, I’ve guided Floralpunk through every stage — from building our first collection to establishing a full-scale operation recognized for its modern minimalism and timeless design ethos. I’ve experienced every high and low of entrepreneurship firsthand, learning to balance creative vision with business resilience.
Now, over a decade later, I’m leading Floralpunk into a new chapter — refining our strategy for the next ten years with a stronger focus on sustainable growth, cultural storytelling, and the evolving identity of modern women. My mission remains the same: to create thoughtfully designed pieces that inspire confidence, authenticity, and quiet strength with a minimal design approach.
JJ & CHIU
FOREVER GRATEFUL TO BE A MOTHER
Motherhood has been the most transformative experience of my life. I strive to treat my children with the same empathy and respect I would offer any adult — acknowledging their individuality, emotions, and innate wisdom. My approach is deeply informed by research on child development and human evolution, grounded in the belief that if we nurture a generation raised on empathy and unconditional love, the world will naturally become a kinder place.
My own childhood was far from ideal, but it taught me resilience and compassion. It also gave me a clear mission: to break generational patterns and raise awareness about respectful, conscious parenting.
Through my platforms, I share this journey with honesty — embracing my imperfections and using them to connect with others. By being transparent about my own growth, I hope to inspire parents to reflect on their past, heal their inner child, and nurture the next generation with gentleness and understanding.
CONTENT CREATOR
AKA INFLUENCER
I began creating content at 13, when my father gave me my first camera and I started a small blog to share my thoughts and daily life. What began as a simple form of self-expression gradually grew into a lifelong creative practice.
Since then, I’ve continued to document my journey across different platforms — from personal reflections to entrepreneurship, motherhood, and mindful living. My work as a content creator is rooted in authenticity, capturing real moments and honest emotions rather than curated perfection.
Through storytelling, I aim to connect with others who find beauty in growth, vulnerability, and the everyday realities that shape who we are.
As someone who grew up introverted, becoming a content creator opened countless opportunities I never imagined possible. What began as a quiet form of self-expression evolved into a career that allowed me to collaborate with a wide range of brands — from baby products and interiors to fashion, beauty, hospitality, and luxury.
Through these experiences, I’ve learned to merge creativity with authenticity, using storytelling as a bridge between personal truth and brand vision. Each collaboration is an extension of my journey — grounded in real life, emotion, and an appreciation for thoughtful design.
INTERIOR
CUrrently one of my biggest passions
My love for interior design grew naturally through years of creative work and hands-on experience. Having led numerous store renovations, concept developments for other brands, and several home redesigns of my own, I’ve come to deeply appreciate spaces that balance functionality with emotion.
I’m drawn to minimal, practical, and thoughtfully designed environments — places that breathe, tell stories, and invite calm. For me, good design isn’t about excess; it’s about intention. Every texture, color, and line should serve a purpose and evoke a sense of quiet harmony.
Designing interiors has become another way for me to express my aesthetic — where simplicity meets soul, and where beauty lives in the details.
ART DIRECTION,
branding, graphic design & Photography
My work in art and graphic direction developed organically through my role as Creative Director of Floralpunk. Over the years, shaping the brand’s visual identity — from campaign storytelling and product imagery to packaging and digital design — has honed my eye for composition, balance, and emotion in visuals. I’m drawn to clean, minimal layouts that communicate feeling through subtlety rather than excess. Whether it’s a brand concept, a visual campaign, or editorial art direction, my focus is always on creating imagery that feels intentional, cohesive, and timeless.
